I decided to choose an established dating app to rebrand. It started off with what was something of a side project, rapidly turning into something a lot bigger. Once I had an identity concept in place, I started exploring the actual application itself. Using the Match.com app, I started going through and noting down the user journey from signing up, all the way to exploring and contacting people. I eventually combined this new user experience with a tweak to the UI applying the new brand guidelines to come up with the end product.
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